Clay Fernald (@claynferno) is the brains behind the Midde East and Zuzu’s social media. From running the actual venue to running the venue’s social media(which includes keeping guests, artists, and followers constantly informed), we bet Clay had a lot of advice for businesses looking to get their big toe wet in the somewhat murky waters of social media. And we were right.

1. Music Monday! #mm
Even if you aren’t in the music business, put your favorite artist in the spotlight on Monday! Have you Heard Aretha Franklin sing Adele? Wooooo! Hashtag #mm means “Music Monday.” Everyone likes music!

2. Follow Back! #ff

In 2012, we got the blue checkmark next to our @MidEastClub Twitter handle? What does that mean, we’re clear for smallpox? No! We’re a recognized professional entity by the almighty Twitter herself! Thanks, birdie!

Anyhoot, we got there by slowly building a great ratio of followers to people we followed. And also we made sure not to follow jerks. Us the #FF hashtag on Friday to engage with your peers, your friends, your competitors and see how fast your list can grow. If you get a #FF notification, follow them back (after checking out their profile, of course!)

3. Report Spammers!
Are you followed on Twitter by a lot of egg icons, or is someone spamming one-of-a-kind Marty McFly sneaker sales on your Facebook Page? Unless it’s Doc Brown himself, use the appropriate buttons to report to Twitter and Facebook that these are spam accounts! Keep the B.S. to a minimum and those news feeds clean for all. It feels like a citizens arrest!

4. Meme it up!
Bored on a Thursday? Send your intern to MemeGenerator to make a clever joke about what you and your team are working on.

See, look what my intern did! She’s a card.

[READ MORE AT METTER MEDIA BLOG]