I’m teaching my first class at MMMMAVEN in March. FRI 3.21 at 6pm. $50.
Stacey made the cool animation!
SOCIAL MEDIA WORKSHOP FOR BANDS, DJS, ARTISTS, COMIC CREATORS and MORE!
Join Clay Fernald (@ClayNFerno) for an intensive first level course in using social media for DJs, producers and bands.
Designed from the insider’s view of the music industry, this class will teach the basics of setting up profiles, checkins, username claiming and more for all of the major social media apps and platforms. The class will prepare you to use your phone, computer or tablet to generate buzz about your latest release, your next event, or strengthen your relationship with your established fans by creating a conversation that goes both ways. Are you a Boston band that’s been around forever but doesn’t have a twitter? This class is also for you. Recommended for musicians of all types, no genre or labels allowed! The class will be structured for beginning to intermediate understanding of Twitter, Facebook and Instagram, but more concepts will be introduced in the short class, allowing some time at the end for student questions.
Clay landed on the cover of The Boston Phoenix in 2005 for being the ‘Most Popular Man in Boston’ — according to social networking site MySpace. He has since made a career making social connections online and off by following marketing trends and staying ahead of them. By establishing best practices at Middle East Nightclub (@MidEastClub — verified) for social media, he has set an example there for other businesses, venues and independent promoters in town.
When not working in various roles for popular Boston bands, Clay also runs social media for band clients and fine artists. You may find his comic book and pop culture news columns on local and national websites. When comic book conventions roll into town, Clay is asked to moderate panels of top industry talent or can be found scouring the quarter bins for lost comic book gems.